To be human is to be emotional. Emotions are an important part of our genetic makeup. They allow us to form social bonds and help us engage with and navigate the world around us. Engaging with technology is a big part of that world.
As UX’ers we look to remove friction and make products and services easy to use. But usability alone will not make our customers value or continue to use our products. In order to engage with our users at a deeper level, we need to look to design experiences that connect with them on a more emotional level. We need to design emotional experiences. Continue reading