(longish read – 15 mins)
Emotion in design matters. A positive emotional experience with a product can be what sets that product apart from its competition. Attachment to a product or brand is often the reason we chose one product over another, as the army of IPhone fans will attest to.
And whether we are trying to make emotions a big part of the experience we are creating, like in Gaming for example or whether we just want our customers to feel safe and confident when doing mundane tasks like emailing, we still want our customers to feel something when they engage with that product. Is it possible to measure that feeling? And what techniques in UX are available to do so? Continue reading