To be human is to be emotional. Emotions are an important part of our genetic makeup. They allow us to form social bonds and help us engage with and navigate the world around us. Engaging with technology is a big part of that world.
As UX’ers we look to remove friction and make products and services easy to use. But usability alone will not make our customers value or continue to use our products. In order to engage with our users at a deeper level, we need to look to design experiences that connect with them on a more emotional level.We need to design emotional experiences. Continue reading →
How did we evolve to be in charge of this planet? By having the largest brain relative to body size of all mammals, that’s how.
The brain is an important organ. Though it takes up only 2% of our body mass, all that thinking, learning and interpreting consumes 20% of our energy. How we experience the world depends on what is going on inside of our brain.
And what is really interesting is, no matter what age we are, we can change the make-up of our brains depending on what we are engaged in – a process known as neuroplasticity.This is good news if we are striving to continually learn and improve. We do, however, need to exercise our brains in order to build this muscle. Continue reading →
In today’s media-rich society we are constantly exposed to 100’s of things clamouring for attention and demanding our focus. A study showed that people are bombarded by the equivalent of 174 newspapers of data a day. These days, we are constantly on the alert, waiting for the next social network update, message or notification. And it can be mentally exhausting.
Last year, someone asked me what my favourite app was and I said Meetup.
I wasn’t talking about the aesthetics or features of this product, though I found the App easy enough to use, but more about the concept and philosophy of Meetup and what it does. The clue is in the name; Meetup makes it easier for people to meet each other and in doing so; supports one of the most basic but important human needs we have; that is the need to form social relationships with other people.
As many of good ideas are, Meetup is a simple enough concept and is based on location and user interests. Continue reading →
If your organisation truly wants to move away from being ‘organisation’ centric towards becoming more customer centric, it needs to ensure that mechanisms and processes are put in place to ensure the team has regular access to customer intelligence and feedback.
Agile development is a popular development process these days. As we know, Agile puts the emphasis on creating a ‘minimum’ product which then can be tested and iterated more quickly than traditional software development processes.
In order to support these quicker lighter development sprints, UX practices have also evolved and approaches and philosophies such as Lean UX have emerged. In Lean UX there is a move away from the ‘document heavy’ more formal UX research deliverables towards providing quicker and less formal feedback that can be quickly and continuously assimilated into the process.
The end of one year and the start of another is always a good time to pause and reflect on what is going on in the world of UX and to think about what will happen next.
As we know there is a lot happening in areas such as Virtual Reality/Augmented Reality but two other areas that will, I think, have a significant impact in how we think about future experiences are:
The evolution of Conversational Interfaces
The battle between companies to control more of their customers end-to-end journeys
Whether it is a feedback or co-creation session with customers or a strategy or product development meeting with internal teams; workshops are a creative, fun and efficient way to gain insights and generate new ideas. And they have the added benefit of keeping key groups of people at the centre of the design process. However, unfortunately workshops also have the potential to descend into frustrating unproductive talking shops. Especially if they have been poorly thought-out or lack structure.
Having been part of, and run a number of UX workshops over the years, some more successful than others, here are my top takeaways or tactics we can employ to run more effective UX Workshops. Continue reading →
Forms are an important part of the conversations we have with our customers
Web forms may not be the sexist thing to talk about in UX but they sure are important. They are a medium through which our customers can tell us what they want to do online; be that to register, order, sign up to something or simply provide feedback.
Done well, forms give customers a sense of control and allow them to get stuff done online. Well designed forms enhance customer trust and brand reputation. Done badly, the opposite is true and ill thought-out forms are a sure fire way to annoy customers and increase their general dislike in a brand.
I have been reading lately about the power of habits and rituals to achieve outcomes and goals. It seems we can achieve much more by shifting our fixation away from setting goals to rather focusing on the processes and changes in behaviours needed to achieve that goal. This relates to any goals in our lives such as; losing weight, making more time for learning, writing a book etc. Or one of my own goals such as write a blog every month (ahem).
The problem with focusing on goals is that when we get distracted or if something slips and we don’t achieve that goal, we become disheartened and it’s easy to let it slide.
Our goals become something we talk about but not actually end up doing.
However if we shift the focus away from the goal to creating the habit or ritual to support the goal; even if we don’t end up exactly where we thought we would; we will have achieved something along the way; establishing the good habits. And changes will happen. But how do we do this? Continue reading →