My name is Abi Reynolds and I  am currently a  Principal  Consultant with User Vision,  a User Experience consultancy based in Edinburgh.  We work with clients big and small and help them with  UX Testing & Research, Strategy and Experience Design.   Previous to this I was the User Research Manager at Paddy Power in Dublin and was involved in the development of a range of sports and gaming products for desktop, tablet and mobile devices.

  • As a researcher, I enjoy delving into the customers’ worlds to better understand their needs, their behaviour and their ways of thinking and using these insights to shape and inform the design of better products and services.
  • As a consultant, I enjoy working with different companies in different contexts, supporting them create and implement processes and strategies that truly put the customer at the core of their business.
  • As a  trainer and learner, I am always looking to learn more about human behaviour and psychology and how we can apply that understanding to create more intuitive, interesting and human centred experiences.


A little bit more about me and my interests…




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