User Experience has been quite a hot topic over the last number of years and there has been a lot of discussion on what it means or doesn’t mean in different contexts. My first task in my Ph.D. is on Positive User Experiences is to try to get a handle on UX and after an initial trawl through academic papers, digital agency websites, UX interest groups and discussions, this is the picture that I see starting to emerge..
- UX is about the interaction between humans and technology
- UX starts with the Usability of a system e.g ease of use, efficiency and satisfaction
- However UX is much more than just usability and the bigger picture encompasses concepts such as users emotions and feelings, needs and motivations (see UX part 2 )
- At one end of the UX journey, the focus is on customer needs, branding, satisfaction and marketing
- UX is also about more effective user- centred designs; identity and aesthetics are important
- Digital Agencies talk of UX in terms of connection to customers, brand, content, actionable results, flow, design, conversion and accessibility
- Academic discussions focus on UX as an Experience or a phenomena which is contextualised, social, individual and dynamic
**Got any comments or know of any great resources related to what UX is? Please leave me a comment!
Two websites in particular I have found useful.
And just started using Mendeley – Free pdf organiser and reference tool. Well worth a look.
Up next – part 2 of 2 – The Psychology of User Experiences…